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Video Killed the TV Star

Video content is moving online in a big way. ABC recently announced streams of its popular shows will be available online for free. Fox will offer its programming online as well, including web-only episodes of popular shows such as Family Guy. Smaller players such as Rocketboom deliver content created especially for online viewing and syndicated through partnerships with companies such as TiVo. Filling in the middle is the iTunes video store and its single purchase and subscription offerings.

Are large content producers merely experimenting with online distribution or is this a trend that is here to stay? What's driving viewer numbers from all over the production spectrum from two guys on their couch to two news anchors behind a desk? Can online video distribution be profitable for large publishers?

Om and I talk about these questions and more in this week's podsession, Video Killed the TV Star. The podcast is 20 minutes long, a 9 MB download.

Comments

Aloha guys and thanks for your podcasts. In the podcast-centric world it seems people really are starved for real (unpolished and unfiltered) communication. It's so counter-intuitive, as MSM has really promoted the "bigger, better, badder" energy for both news and entertainment. And to be fair, I had agreed with them for a long time.

I don't think it is a coincidence that b4 the onset of podcasting, the big mega movies (like Star Wars) had already begun to lose their thrill. It's as if we are "special-effect'd" out, and ready for some ostenssibly old-fashioned communication. Just like magic, along comes web 2.0.

Aloha from Hawaii,

Rox

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