Defining success
How do you define success? In years past we looked towards acquisitions or a possible public stock offering as a sign a company had "made it" and achieved success in the marketplace. In today's business environment of bootstrapped startups and distributed employees and company base the definition of startup success is also changing. Small teams can launch a new company and product providing more than enough revenue to cover their expenses and then some. Big moves such as mergers, acquisitions, and public offerings might actually hurt these small businesses and their small markets.
Some startups begin as hobbies and turn into full-blown companies with enough market interest. Some startups have a master plan for industry domination, even if the industry is still being defined. Our evaluation of success is rapidly changing, and is the topic of this week's podcast.
This week's PodSession, Defining Success, is 19 minutes in length, a 9 MB download.