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Widgetization of the Web

Widgets are everywhere! As web companies open up their homepages and sidebars to user content and customization widgets are the implementation of choice, allowing a variety of content providers to easily plug-in.

Small companies are discovering the broad distribution options of widget content across the Web from personal home pages from Microsoft and Google to blog sidebars powered by WordPress or TypePad. MySpace is an entire widget economy unto itself, sustaining small companies providing scrolling photo albums or video clips.

Om and I discuss the current state of the world of widgets in this week's PodSession, Widgetization of the Web. The podcast is 23 minutes in length, a 10 MB download.