The 2.0 Reality Check
Over the last week Om had a chance to step back from the cutting edge and talk to his computer savvy friends about their favorite online applications and services. Once we step out of our Silicon Valley bubble, what is the real adoption rate of the new and useful technologies we use every day?
Technologies such as Zillow and Skype do not seem to be gaining traction with even somewhat technical mainstream users. Existing relationships are getting an upgrade, such as AOL for internet access and Verizon for cheap and unlimited calls. The key hurdle seems to be actually trying out and being exposed to these new technologies, usually through a knowledgeable friend, an advertisement, or a new experience at the mall. There's an interested audience out there, ready to use and leverage these new technologies, but they first need an introduction into the possibilities.
This week's PodSession, The 2.0 Reality Check, is 22 minutes in length, a 10 MB download.